The new president of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Ikechi Odigbo, has underlined the need to reposition the body as a thought leader in the creative industry and improve its brand assets and social media platforms.
Odigbo, who is the Managing Director of DBB Lagos and the immediate past AAAN vice president, was recently elected at the body’s 45th Annual General Meeting/Congress in Abeokuta, the Ogun State capital.
He said the major objectives of the association’s new leadership would be the promotion of performance, professionalism and prestige of AAAN.
“There is also the dire need to drive the visibility, appeal and strategic relevance for the association through disciplined execution of PR/media plans.
“As brand builders, we must pay quality attention to the image of AAAN in order to foster confidence and pride in our distinguished profession among all relevant stakeholders,” he said.
The new president also said the leadership of the body would tap into the energy and zeal of the association’s young members to drive initiatives.